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This website has the following in the site, "Award-winning software designed for ticket management professionals." Our analyzers analyzed that the web site also stated " Powerful, scalable and easy-to-use this GIS-based solution can do it all right from your desktop." The Website also stated " Collect data in the field using todays most popular tablets. Thin, lightweight and cost effective, these devices support our Locator software allowing mobile crews to collect data, track labor and capture photos. One call tickets allow utility operators to know whos excavating." The website's header had One Call Ticket Management as the most important search term. It was followed by GIS, Esri, and ArcGIS which isn't as highly ranked as One Call Ticket Management. The next words they uses is Utility Locating. Underground was also included and might not be understood by search parsers.